Sunday, 15 January 2017

Adidas Redesign

When asked to design a new Adidas advertisement that included a new logo, I first looked at existing adverts, noting what was good about them so that I had more ideas when designing my own. I researched the meaning behind Adidas and its aim. I discovered that a major part of Adidas is the 3 stripes, so I knew my logo needed to include them. I also found that the best Adidas logos are all reversible in colour, so I took that into major consideration when designing my new logo. 


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